Added by on 2012-10-30

What is Google Panda? – David Malmborg (@davidmalmborg) answers the question ”What is Google Panda?” in the latest installment in our Commonly Asked Search Marketing Questions series.

The panda update was intended to target and get rid of content farms in the search results. Up to 12% of the search results are thought to have been changed by the panda update.

By instituting machine learning into the algorithms, Google is now looking for original content, fast page load speeds, and pages that do not contain too much advertising. Improving your unique content is vital to improving your site´s success after the google panda update.

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